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�쐞議�, 遺덈쾿 蹂듭젣媛� �뼇�궛�븯�뒗 �쐞湲곕�� |
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| �쐞議곗�� 遺덈쾿 蹂듭젣�쓽 遺��옉�슜��� �꽭怨� 寃쎌젣�뿉 �뿰媛� 4議� 7,000�뼲 �떖�윭�쓽 �넀�떎�쓣 �씪�쑝�궎怨�, 2022�뀈源뚯�� �빀踰뺤쟻�씤 540留� 媛쒖쓽 �씪�옄由щ�� �쐞�뿕�뿉 鍮좏듃由� 寃껋쑝濡� 異붿젙�릺怨� �엳�떎. �씠�윭�븳 �쐞議곗�� 遺덈쾿 蹂듭젣�뒗 寃쎌젣�쟻�쑝濡� �뼱�뼡 �쓽誘몃�� 吏��땲怨� �엳�쓣源�? 湲곗닠 寃쎌젣�쓽 �떆���, 洹� �빐寃곗콉���?<br> |
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誘몄쨷�쟾�웳�쓽 �듅�옄 �늻媛� �꽭怨꾨�� 吏�諛고븷 |
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| 저자 | �씠�꽦�쁽 |
| 출판사 | 梨낅뱾�쓽�젙�썝 |
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The Balance of Adver |
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| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
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[GT] 1留� 諛� �뜑 �젙�솗�빐吏��뒗 �옄�씠 |
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| ���遺�遺꾩쓽 �뒪留덊듃 �룿�뿉�뒗 �옄�씠濡쒖뒪肄뷀봽(Gyroscope)媛� �궡�옣�릺�뼱 �엳�뼱 �솕硫댁쓽 諛⑺뼢�쓣 媛먯���븯怨� �솕硫댁씠 �뼱�뵒瑜� �뼢�븯怨� �엳�뒗吏�瑜� �븣�븘�궡吏�留� �궗�떎 洹� �젙�솗�룄�뒗 洹몃떎吏� �넂吏� �븡�떎. �궡鍮꾧쾶�씠�뀡 湲곕뒫�쓣 �궗�슜�븯�뒗 以� �궗�슜�옄媛� �뼢�븯怨� �엳�뒗 諛⑺뼢�쓣 �옒 紐� �굹����궡�뒗 寃쎌슦媛� 醫낆쥌 �엳�뒗�뜲 諛붾줈 �씠�윭�븳 �씠�쑀 �븣臾몄씠�떎. |
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�쁺�떊蹂몃뒫 |
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| 저자 | 留덉씠�겕 誘몄뭡濡쒖쐞痢�(�뿭�옄: �넚�옱�꽠) |
| 출판사 | 泥섏쓬遺곸뒪 |
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[86]권 
