ϽӸ [495,922]
ؿܼ [0]
۷ι Ʈ [2]
̵ 긮ν [348]

[97]

The Best Team Wins
| Adrian Gostick
ǻ | Simon & Schuster
소셜 미디어 마케팅, 생각만큼 효과적
가입자가 무려 9억 5천만 명을 상회하는 소셜 네트워크 ‘페이스북’을 활용한 마케팅은 더할 나위 없이 환상적으로 보인다. 하지만 과연 홍보에 대한 투자가 실제 판매의 증가로 이어질지, 이러한 방식의 홍보에 들이는 비용이 어느 정도의 효과를 볼 수 있는지, 그 효과를 측정해서 다른 홍보수단과 비교할 수 있는지에 대한 의문점이 생겨나고 있다.
Team Human
| Douglas Rushkoff
ǻ | W. W. Norton & Company
|
ǻ |
The Wireless Web Fin
A few years ago, people could only dream about the freedom to log onto the Internet without using a wire plugged into a telephone jack. Today, it"s become routine to connect to the Internet wirelessly, at 100 times the speed of a dialup connection, while at a fast-food restaurant or a train station.