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Tapping into the For |
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| If we view the world萸� population as a pyramid ?with the richest people at the top, and poorest people at the broad base ?it may surprise you to realize that some of the best business opportunities await those who target the bottom of the pyramid. |
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The Buzzword of the |
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| Businesspeople everywhere are increasingly realizing that innovation is the key to continued success. Financial restructuring has run its course. Applying ��쐌e too��� information technology to conventional problems is a requirement merely to stay in the game. Operational excellence, while always important, is now delivering ever-diminishing returns as we address smaller and smaller opportunities. |
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Life Is a Startup: W |
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| 저자 | Noam Wasserman |
| 출판사 | Stanford Business Books |
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Choice Overload |
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| In today萸� marketplace, consumers are bombarded with more choices than ever ?yet they are increasingly less satisfied. Whether they are buying a car, choosing a cell phone plan, ordering a beverage at Starbucks, or selecting a breakfast cereal at the supermarket, Americans are finding that simple decisions have turned complicated, time-consuming, and confusing. |
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False Alarm |
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| 저자 | Bjorn Lomborg |
| 출판사 | Basic Books |
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