|
 |
Subliminal Marketing |
|
| As we��셶e discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
|
|
 |
Businesses Get a "Se |
|
| Like animals, companies have always monitored changes in their environments. Historically, companies have moved slowly in response to changes. For example, if a retailer��셲 sales of red sweaters outpaced sales of green sweaters during the Christmas shopping season, the results would not be noticed until months later. By the time the retailer could react, the holiday season was over, and the insights might not be relevant to the following year. |
|
|
 |
Where the Money Is |
|
| Boomers are becoming the wealthiest and healthiest generation of older people in the history of the world. As they have aged, they haven"t stopped spending on themselves. Their total spending power per year surpasses $1 trillion, according to American Demographics. |
|
|
 |
�쟾�꽑 �뾾�뒗 �쟾湲� �꽭�긽 |
|
| 19�꽭湲� �쟾湲곗쓽 �긽�뾽�솕 �떆���媛� �뿴由� �씠�썑, �쟾湲곕�� �씠�슜�븯�뒗 湲곌린�뒗 紐⑤몢 �쟾�꽑�뿉 �쓽議댄빐�솕�떎. �뼱�뼡 湲곌린�뱺吏� 異⑹쟾�슜 諛고꽣由щ굹 �쟾�썝�뿉 �뿰寃고븯吏� �븡�쑝硫� �궗�슜�씠 遺덇���뒫�뻽�떎. 留뚯빟 諛고꽣由щ굹 �쟾�꽑 �뾾�씠 湲곌린 �옄泥댁뿉 吏곸젒�쟻�쑝濡� �쟾湲곌�� 怨듦툒�맂�떎硫� �꽭�긽��� 留ㅼ슦 �떖�뵆�빐吏� 寃껋씠�떎. 吏��궃 �꽭湲�, �닔留롮�� �뿰援ъ옄�뒗 �쟾�꽑 �뾾�씠 �쟾湲곕�� 怨듦툒�븯�뒗 諛⑸쾿�뿉 ����빐 �뿰援ы빐�솕�떎. 洹몃━怨� 理쒓렐�뿉�꽌�빞 鍮꾨줈�냼 洹� 媛��뒫�꽦�씠 �뿴由ш린 �떆�옉�뻽�떎. �씠 湲곗닠�씠 媛��졇�떎以� 湲고쉶��� �삙�깮��� 臾댁뾿�씪源�? |
|
|
 |
媛��냽�솕�릺怨� �엳�뒗 �빟�뭹 媛쒕컻怨� 洹� �긽�뾽 |
|
| 1970�뀈��� 愿묐쾾�쐞�븳 �젙蹂닿린�닠怨� 遺꾩옄�쑀�쟾�븰�쓽 �벑�옣�쑝濡� 嫄곗쓽 �쟾 遺꾩빞媛� �룺諛쒖쟻�쑝濡� �꽦�옣�뻽怨�, �씠�젣 �깉濡쒖슫 湲곗닠�쓽 愿묐쾾�쐞�븿�씠 洹몃윭�븳 吏꾨낫瑜� 鍮좊Ⅴ寃� �씪沅덈굹媛�怨� �엳�떎. |
|
|
[150]권 
