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Ways and Means |
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| 저자 | Roger Lowenstein |
| 출판사 | Penguin Press |
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[RH] 移댄럹�씤�씠 �냼鍮꾩옄 吏�異쒖뿉 誘몄튂 |
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| ��섏���꼸 �삤釉� 留덉���똿(Journal of Marketing)��� ����꼸�뿉 諛쒗몴�맂 �씠 �뿰援ъ뿉�꽌 �뿰援ы����� 留ㅼ옣�쓣 �룎�븘�떎�땲湲� �쟾�뿉 臾대즺濡� �젣怨듬맂 移댄럹�씤 而ㅽ뵾 �븳 �옍�쓣 留덉떊 �눥�븨媛앹씠 �뵒移댄럹�씤�씠�굹 臾쇱쓣 留덉떊 �눥�븨媛앸낫�떎 �빟 50% �뜑 留롮�� �룉�쓣 �벐怨� 嫄곗쓽 30% �뜑 留롮�� �뭹紐⑹쓣 援щℓ�븳�떎�뒗 �궗�떎�쓣 諛쒓껄�뻽�떎. |
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�꽍�깂�쓽 媛�移섎�� �옱諛쒓껄�븯�떎: 媛믪떥怨� 源� |
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| 遺곷�� 吏��뿭�뿉�꽌 泥쒖뿰媛��뒪��� 李⑥꽭��� �빑湲곗닠濡� �깮�궛�븯�뒗 �쟾�젰 鍮꾩쑉��� 遺꾨챸 利앷���븯寃좎��留�, 鍮꾩슜怨� �쑀�슜�꽦�쓣 �깮媛곹빐蹂대㈃ �꽍�깂�쓣 �뒫媛��븯湲곕�� �옒�뱾 寃� 媛숇떎. 臾쇰줎 �꽍�깂 �솕�젰諛쒖쟾�냼�뒗 �쑀�솴 諛� �닔���怨� 媛숈�� �떎瑜� �삤�뿼臾쇱쭏怨� �뜑遺덉뼱 �씠�궛�솕�깂�냼 諛곗텧 硫댁뿉�꽌�뒗 �쐶諛쒖쑀 李⑤웾�뿉 踰꾧툑媛꾨떎. �븯吏�留� �깉濡쒖슫 湲곗닠�쓽 �벑�옣怨� �븿猿� �꽍�깂�쓽 媛�移섍�� �옱諛쒓껄�릺怨� �엳�떎. |
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After the Ivory Towe |
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| 저자 | Will Bunch |
| 출판사 | William Morrow |
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Fire Your Sales Team |
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| 저자 | Mike Lieberman �쇅 |
| 출판사 | Greenleaf Book Group Press |
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[92]권 
