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Boomers Continue to |
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| The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50. |
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I Spy |
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| Today, the basis of competitive advantage has changed. The dominant company in any industry is not necessarily the one with the greatest capital, the most efficient factories, or the best access to raw materials. Instead, winning companies are those with the richest knowledge ?knowledge about their customers, potential customers, suppliers, technologies, and competitors. |
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Business Coaching Ev |
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| Not long ago, only a few CEOs turned to business coaches to improve their own performance. Now many companies are hiring executive coaches to train hundreds of their executives and potential executives at a time. |
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Companies Rethink Ho |
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| As the labor market tightens and skilled workers become scarce, companies are casting a wider net for employees. For the first time, they find themselves managing four generations of Americans in the workplace. The differences between these generations go beyond their age. Researchers have found that they also approach their jobs and supervisors differently, depending on their generation. |
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Behind the Cloud |
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| 저자 | Marc Benioff |
| 출판사 | Jossey-Bass |
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