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The Radio Frequency |
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| In the last few years, the electromagnetic spectrum has quietly become a critical part of contemporary life. It enables you to communicate with mobile phones, use remote controls, tune in TV stations, pop corn in the microwave, open your car door without a key, listen to radio stations, and surf the Internet when you��셱e sipping coffee at Starbucks. |
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The Name Game |
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| What��셲 in a name? Often it��셲 where your enterprise finds its strength and identity. It used to be when you started a company, you put your name on the door and over the factory. |
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The Military Recruit |
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| According to most reports in the media, the military��셲 biggest personnel problem is a shortage of recruits. The Army fell significantly short of its recruiting targets every month from February through May. It only met its goal for June after it lowered the target. |
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Location-Based Techn |
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| When General Motors introduced OnStar in some of its Cadillac models in 1996, it was pioneering an industry known as location-based services ?or LBS. Because of the existence of global positioning satellites that can triangulate the position of a GPS transmitter anywhere in the world, GM had the idea that roadside assistance and other services could be delivered to drivers in their cars on a subscription basis. |
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The Great Global Con |
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| Most companies rely on about 14 percent of the world萸� population ?the consumers with per capita spending power of $10,000 per year or greater ?to drive their revenues. Unfortunately, for the foreseeable future, growth in the population of affluent developed economies like the U.S., Japan, and the EU will be stagnant or declining. Fortunately, another 1.5 billion consumers will 諛팵erge?over the next five years, representing the largest consumption boom in human history. |
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