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臾쇰━�쟻 ��섍꼍�젣��숈�� ��섏씪��숈쓽 醫낅쭚�뿉 ��� |
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| �뵒吏��꽭 寃쎌젣濡� �씤�빐, 硫뷀��踰꾩뒪瑜� 鍮꾨’�빐 �셿�쟾�엳 媛��긽�쟻�씤 寃껊뱾(virtual things)留� �븵�쑝濡� �뜑�슧 以묒슂�빐吏� 寃껋씠�씪�뒗 �씤�떇�씠 �띁�졇�엳�떎. �씠�윭�븳 �씤�떇�뿉�꽌 臾쇰━�쟻�씤 寃껊뱾��� 洹� �떎�쓬�쑝濡� 以묒슂�븳 二쇱젣媛� �릺怨� �엳�떎. �븯吏�留� 2020�뀈���瑜� 諛붾씪蹂� �븣, �떎�젣 利앷굅�뒗 �슦由ъ뿉寃� 臾댁뾿�쓣 留먰븯怨� �엳�뒗媛�? |
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諛붾꺼�깙 怨듯솕援� |
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| 저자 | 媛뺤��留� |
| 출판사 | �씤臾쇨낵�궗�긽�궗 |
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媛덈┝湲몄뿉 �꽑 以묎뎅 |
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| 吏��궃 20�뀈 �룞�븞 以묎뎅�쓽 �룺諛쒖쟻�씤 �꽦�옣��� 2008�뀈 �븯怨� �삱由쇳뵿 �븣 �젅�젙�뿉 �씠瑜대���떎. �븯吏�留� �뜑 �씠�긽 �꽭怨꾧�� 二쇰ぉ�븯吏� �븡�뒗 吏�湲�, �씪�젴�쓽 �옞�옱�쟻 湲고쉶��� �쐞�삊�뿉 吏곷㈃�븳 以묎뎅�쓽 �쁽�떎��� �옄援�誘쇰퓧 �븘�땲�씪 �쟾 �꽭怨� 寃쎌젣�뿉�룄 �쁺�뼢�쓣 誘몄튌 寃껋씠�떎. 媛덈┝湲몄뿉 �꽑 以묎뎅�씠 �슦由ъ뿉寃� 二쇰뒗 �쐞�삊怨� 湲고쉶媛� 臾댁뾿�씪源�? 洹몃뱾��� �씠 �긽�솴�쓣 �뼱�뼸寃� �뿤爾� �굹媛덇퉴? |
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Breaking Through: Co |
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| 저자 | Sally Susman |
| 출판사 | Harvard Business Review Press |
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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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[148]권 
