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[242]

The Trusted Leader
| Sue Dyer
ǻ | Pendulum Publishing
Super Crunchers
| Ian Ayres
ǻ | Bantams
[RH] 카페인이 소비자 지출에 미치
‘저널 오브 마케팅(Journal of Marketing)’ 저널에 발표된 이 연구에서 연구팀은 매장을 돌아다니기 전에 무료로 제공된 카페인 커피 한 잔을 마신 쇼핑객이 디카페인이나 물을 마신 쇼핑객보다 약 50% 더 많은 돈을 쓰고 거의 30% 더 많은 품목을 구매한다는 사실을 발견했다.
The Graying Planet R
For anyone seeking to understand the future and exploit that knowledge to his or her own advantage, there is no greater truth than the saying, “Demography equals destiny.” 
Equipped to Lead
| Dan J. Sanders 외
ǻ | McGraw-Hil