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Subliminal Marketing |
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| As we��셶e discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
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�븘�씠�뱾�씠 留덉쓬�쑝濡� 湲��쓣 �봺�땲�떎 |
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| 저자 | �삤�닔誘� (吏�����씠) |
| 출판사 | 珥덈줉鍮꾩콉怨듬갑 |
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�엪�뼱踰꾨┛ 肄⑸굹臾쇱쓣 李얠븘�꽌 |
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| 저자 | 源�李쎌슧 |
| 출판사 | �빐�뵾遺곷�몃뵒�뼱 |
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由щ뜑�떗�씠��� 臾댁뾿�씤媛� |
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| 저자 | ��� 瑜�(�뿭�옄: �솴�꽑�쁺) |
| 출판사 | 耳��씠�뵒遺곸뒪 |
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The "Efficient Marke |
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| The 諛팭ficient market hypothesis,?which Wall Street embraced for decades, holds that in a market where everyone has equal access to the same information, rational investors will set stock prices ?and the prices will reflect the generally understood information about the value of those stocks. No one has an unfair advantage ?and no one is supposed to be able to beat the market over the long term. This is the foundation upon which the $1 trillion index-fund industry rests. |
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[233]권 
