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The Balance of Adver |
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| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
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Inbound Marketing |
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| 저자 | Brian Halligan, Dharmesh Shah |
| 출판사 | Wiley |
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21�꽭湲� �끂�떎吏�瑜� �빟�냽�븯�뒗 �옄�룞�솕 怨� |
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| �씤媛꾩씠 �닔�뻾�븯�뒗 怨쇳븰 �떎�뿕怨� 諛쒓껄�뿉�뒗 �븳怨꾧�� 議댁옱�븳�떎. �븯吏�留� �씤怨듭���뒫怨� 而댄벂�똿, 濡쒕큸�쓣 �넻�븳 怨쇳븰 �떎�뿕怨� 諛쒓껄�뿉�뒗 �븳怨꾧�� �뾾�떎. �삤�뒛�궇, �씠�윭�븳 �깉濡쒖슫 怨쇳븰 �떎�뿕怨� 諛쒓껄�뿉 ����븳 嫄곕���븳 ���吏곸엫�씠 �씠誘� �떆�옉�릺�뿀�떎. �쁽�옱 �뼱�뼡 �씪�씠 �씪�뼱�굹怨� �엳�뒗媛�? |
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Groundswell |
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| 저자 | Charlene Li �쇅 |
| 출판사 | Harvard Business School |
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湲곗뾽�씠 �꽦怨듯븯�뒗 吏꾩쭨 �씠�쑀�뒗 臾댁뾿�씪源� |
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| 吏�湲덇퉴吏� �닔留롮�� 寃쎌쁺�븰�옄�뱾, 寃쎌쁺�쓽 援щ（�뱾�씠 �꽦怨듯븯�뒗 湲곗뾽怨� �떎�뙣�븯�뒗 湲곗뾽�쓽 �씠�쑀瑜� 遺꾩꽍�빐�솕怨�, �굹由� ����떦�븯怨� �빀由ъ쟻�씤 寃곌낵瑜� 遺꾩꽍�빐�궡怨� �뻽�떎. �븯吏�留� �떆媛꾩씠 �쓲瑜대㈃�꽌 �씠�윭�븳 �꽦怨� 湲곗뾽怨� �떎�뙣 湲곗뾽�쓽 紐낆븫�씠 媛덈━怨�, �깉濡쒖슫 援щ룄��� 吏��삎�씠 留뚮뱾�뼱吏��뒗�뜲 �뼱�뼡 �씠濡좎씠�굹 怨듭떇�룄 �씠�윭�븳 �씠�쑀瑜� �꽕紐낇븯吏� 紐삵븯怨� �엳�떎. |
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[270]권 
