| 국내서 북써머리 | [558,205]권 읽음 | |
|---|---|---|
| 해외서 프리뷰 | [0]권 읽음 | |
| 글로벌 트렌드 | [2]권 읽음 | |
| 미디어 브리핑스 | [477]권 읽음 |
[103]권  |
Profits Aren"t |  |
| 저자 | George Cloutier | ||
| 출판사 | HarperBusiness | ||
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The Once and Future | |
| 저자 | Amitav Acharya | ||
| 출판사 | Basic Books | ||
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On-Line Advertising | |
| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. | ||
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Blogs Become Mainstr | |
| Consider this statistic: The term ��쏻eb log��� was coined in December 1997. Today, some 35 million people read blogs. In other words, eight people have begun reading blogs, on average, every minute of every day for the past eight years. That��셲 one every seven-and-a-half seconds. And there appears to be no end in sight. | ||
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Companies Rethink Ho | |
| As the labor market tightens and skilled workers become scarce, companies are casting a wider net for employees. | ||
