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[RH] 카페인이 소비자 지출에 미치 |
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‘저널 오브 마케팅(Journal of Marketing)’ 저널에 발표된 이 연구에서 연구팀은 매장을 돌아다니기 전에 무료로 제공된 카페인 커피 한 잔을 마신 쇼핑객이 디카페인이나 물을 마신 쇼핑객보다 약 50% 더 많은 돈을 쓰고 거의 30% 더 많은 품목을 구매한다는 사실을 발견했다. |
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The United States Ha |
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To understand how momentous this trend is, we need to take a step back to get a better perspective. The primary mission of Trends is to prepare our subscribers to anticipate the threats and opportunities they’ll face in the future. Most of these threats and opportunities occur at the intersection of three broad forces: demographics, technology, and values. |
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Power to the Middle: |
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| Bill Schaninger |
ǻ | Harvard Business Review Press |
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Elder-Care Becomes a |
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In addition to the retrained older workers who will remain in the workforce, there will also be growing numbers of even older people, in their 80s and 90s, who will no longer be able to work or even care for themselves. |
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What"s Old Is N |
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There"s no question that American consumers thirst for new products ?as the booming sales of camera phones and plasma TVs attest. But marketers are also noticing a growing demand for products from the past. This trend is affecting everything from cars to candy. |
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