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Convergence Scramble |
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| Despite all the hype of “media convergence” since the late 1990s, until recently the reality has fallen short. Convergence was supposed to bring all of the digital technologies together. Because of this vision, billions of dollars were lost on bad business decisions. |
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The Patent Epidemic |
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| Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its “name your own price” auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
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"Helicopter Parents" |
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| It might not surprise you to hear that the average parent spends $2,200 per child each year on food, housing, education, and spending money. But, it might startle you to learn that the “children” being supported are aged 18 to 34. |
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디지털이 몰고 온 황금시대, 그리고 |
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| 오늘날 괄목할만한 기술 경제 붐은 현재의 경제가 앞으로 2040년 전에 해결해야 하는 파괴적 스트레스를 미리 예고하고 있다. 특히, 인구 통계, 기술 및 불평등이 더욱 그렇다. 거대한 변혁을 앞두고 우리가 직면하고 있는 문제들은 무엇인가? 중장기적 전망은? |
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싱글 마케팅 |
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| | 이연수 |
| ǻ | 비즈니스북스 |
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