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誘멸뎅�쓽 �궗�쉶�쟻 遺꾩뿴, �젙�젏�쓣 李띾떎 |
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| 誘멸뎅�씠�씪�뒗 援�媛�媛� �삎�꽦�릺怨�, �삤�옖 �떆媛� 媛��옣 �꽦怨듯븳 援�媛� 以� �븯�굹媛� �릺�룄濡� 留뚮뱾�뼱以� ��섏븘硫붾━移� 而⑥꽱�꽌�뒪��숆�� �씠�젣 洹� �븳怨꾨�� �떎�븯硫댁꽌, 誘멸뎅��� �꽭怨꾩뿉�꽌 媛��옣 �궗�쉶�쟻�쑝濡� 遺꾩뿴�맂 援�媛�媛� �릺�뿀�떎. �깉濡쒖슫 而⑥꽱�꽌�뒪�뿉 ����븳 �땲利덇�� �삤�뒛�궇 誘멸뎅�뿉�꽌 理쒖슦�꽑�닚�쐞�엫��� �몢留먰븷 �뿬吏�媛� �뾾�떎. �쁽�옱 吏꾪뻾�릺怨� �엳�뒗 �씠 �깉濡쒖슫 而⑥꽱�꽌�뒪�뿉 ����븳 �궗�쉶�쟻 �쓽誘몄�� �끉�쓽瑜� �궡�렣蹂댁옄. |
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The Balance of Adver |
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| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
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Inbound Marketing |
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| 저자 | Brian Halligan, Dharmesh Shah |
| 출판사 | Wiley |
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21�꽭湲� �끂�떎吏�瑜� �빟�냽�븯�뒗 �옄�룞�솕 怨� |
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| �씤媛꾩씠 �닔�뻾�븯�뒗 怨쇳븰 �떎�뿕怨� 諛쒓껄�뿉�뒗 �븳怨꾧�� 議댁옱�븳�떎. �븯吏�留� �씤怨듭���뒫怨� 而댄벂�똿, 濡쒕큸�쓣 �넻�븳 怨쇳븰 �떎�뿕怨� 諛쒓껄�뿉�뒗 �븳怨꾧�� �뾾�떎. �삤�뒛�궇, �씠�윭�븳 �깉濡쒖슫 怨쇳븰 �떎�뿕怨� 諛쒓껄�뿉 ����븳 嫄곕���븳 ���吏곸엫�씠 �씠誘� �떆�옉�릺�뿀�떎. �쁽�옱 �뼱�뼡 �씪�씠 �씪�뼱�굹怨� �엳�뒗媛�? |
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Groundswell |
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| 저자 | Charlene Li �쇅 |
| 출판사 | Harvard Business School |
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