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Subliminal Marketing | |
As we’ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. | ||
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Negotiation Genius | |
| Deepak Malhotra 외 | ||
ǻ | Bantam | ||
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리더십 앙상블 | |
| 하비 세이프터 외(역자: 강미경) | ||
ǻ | 세종서적 | ||
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마케팅 - 통근대학 MBA 2 | |
| 글로벌 태스크포스(역자 : 김하경 • 김수광) | ||
ǻ | 나무한그루 | ||